Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

STUDENTS’ PERCEPTION OF THE IMPACT OF AI-PHOTO ENHANCER ON PHOTOGRAPHY

Author(s) Name:
Mohammed, James Dada (1) mohammed.jd@ksu.edu.ng

Prof. Wogu, Joseph Oluchukwu (2) Department of Mass Communication University of Nigeria, Nsukka joseph.wogu@unn.edu.ng

Ogwo, Comfort Ajuma, Ph.D comfortogwo@gmail.com

Otebe, Fidelis, Ph.D fidelisotebe@gmail.com, Department of Mass Communication

Prince Abubakar Audu University, Anyigba
Year of Publication:
2024
Volume:
Vol. 1. August, 2024

Abstract

This study examined Prince Abubakar Audu University students’ perception of the impact of AI-photo enhancer on photography. The Technological Determinism theory served as the theoretical framework for the study. The study specifically aimed at ascertaining the level of exposure to AI-photo enhancer among Prince Abubakar Audu University students, determining the perception of AI-photo enhancer among the students and suggests how AI-photo enhancer can best be employed to preserve photography as a profession. The study adopted the survey method of research. A sample of 377 was drawn from a total population of 19,225 using Krejcie and Morgan sampling table. The researcher made use of structured Likert scale questionnaire as the instrument for data collection. Mean and standard deviations were used to analyze the data. The Statistical Package for Social Sciences (SPSS, version 20) was used as the analytical tool. Finding of the study revealed that AI-photo enhancer has garnered awareness and acceptance among the students, with a significant number of respondents being aware of the AI-tools and having some knowledge of how to use it. The study also found that the respondents have a positive perception of AI-photo enhancer in relation to photography as a profession. Finding of the study further suggested that photographers should employ AI-tools for effective service delivery. The study recommended among others that photographers association should organize AI training for their members to ensure they are well-versed in utilizing the tool as a valuable asset in their career. Keywords: Artificial Intelligence, Photography, Perception, Photo-enhancer, Profession

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
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