Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

AI, Job Security and The Role of the Media

Author(s) Name:
Amarachi S. Ugwu,

Joseph O. Wogu

Michael. O. Ukonu

Department of Mass Communication University of Nigeria, Nsukka, salome.ugwu@unn.edu.ng;
Year of Publication:
2024
Volume:
Vol. 1. August, 2024

Abstract

Artificial Intelligence (AI) is one of the latest technological innovations that has come to stay side by side with human population in dealing with almost all human activities. As much as this development is hailed as making a huge impact in efficiency and massive output in production and service delivery, there is palpable fear that it is going to impede on human job security. This paper therefore examines the relationship between AI and job security, specifying the role that media plays in shaping public perception and policy decisions. The study anchors on media priming theory and utilizes a qualitative research method, including literature review and analysis of media coverage on AI and job security. The findings suggests that the media plays a significant role in shaping public opinion on the potential impact of AI on job security, and in turn, influencing policy decisions. The paper also discusses the limitations of current media coverage of this topic and proposes further research areas to better understand the role of the media in shaping public perception of AI and its impact on job security. Key Words: AI, Job Security, Role, Media

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
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