Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

Assessment of the challenges and benefits of Artificial Intelligence in Radio Broadcasting in Nigeria

Author(s) Name:
Nwaobasi, Confidence Amogechukwu Department of Mass Communication University of Nigeria, Nsukka, Enugu state Email: confidence.nwaobasi.pg95878@unn.edu.ng

& Ijeoma DorathyAjaero, PhD Department of Mass Communication University of Nigeria, Nsukka, Enugu state Email: ijeoma.ajaero@unn.edu.ng
Year of Publication:
2024
Volume:
Vol. 1. August, 2024

Abstract

Radio broadcasting industry in Nigeria has experienced tremendous growth and transformation in recent years. This is made possible by the integration of Artificial Intelligence which plays a major role in the revolution. This study explored the benefits, challenges and future of Artificial Intelligence in radio broadcasting in Nigeria, using a qualitative research method. The study found that Artificial Intelligence has transformed radio broadcasting media production. Also, it has played an essential role in promoting the radio listening experience and has remodeled the way we experience radio broadcasting. The usefulness of Artificial Intelligence in broadcasting cuts across different dimensions both in editing, content creation and content moderation. The study equally found that tendency for bias in AI algorithms, lack of creativity in AI generated contents, and tendency for job displacement were challenges faced in the applications of Artificial Intelligence in radio broadcasting. Moreover, the study found that, as Artificial Intelligence technology continues to advance, more experiences in innovations and transformations are expected within the radio broadcasting industry and beyond. Keywords: Artificial Intelligence, radio broadcasting, radio broadcasting industry.

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
WhatsApp no: 08064396459